Driving entrepreneurship and job creation in Indonesia

In the heart of Lampung, Sumatra, a culinary revolution is taking place. Ladas, a unique cloud-based kitchen, is transforming the food industry while creating sustainable job opportunities . Founded during the COVID-19 pandemic by Erinda, alongside her sisters Rizka and Eka, and her brother-in-law Adi, Ladas has grown into a thriving business that produces and delivers meals across the city.

With more than 75% of its sales driven by the digital highway of Facebook, WhatsApp, and Instagram, Ladas has harnessed the power of technology to scale its operations. From its modest beginnings, the business now operates two distribution points, serving a city of 1.2 million people.

Entrepreneurial challenges
Despite its success, Ladas faced significant challenges in the early days, particularly in production control, operational efficiency, and quality consistency. “At first, we struggled with maintaining quality and efficiency,” says Erinda. “But with the right guidance and a clear plan, we turned things around.”

This transformation was made possible by collaborating with PUM expert Michiel Meier Mattern. His initial visit focused on optimising production, improving quality control, and preparing for Halal certification. A comprehensive action list of nearly 100 points was established, and by his second visit in November 2024, 93 of these challenges had been successfully addressed. The results were remarkable: Ladas’ workforce grew from 44 to 59 full- time employees, and turnover increased by 34.5%.

Hans Blankert Fund grant
Beyond operational improvements, the project also prioritised social and environmental sustainability. Efforts were made to enhance personnel training, improve hygienic conditions, introduce sustainable packaging, reduce waste, and secure clean water access. A grant from the Hans Blankert Fund enabled Ladas to invest in essential equipment, including a tumbler, pressure cookers, deep freezers, and an onion peeler. These upgrades significantly boosted efficiency and hygiene standards, benefiting both the staff and customers.

Future outlook
Ladas is ambitious in its expansion plans. By April 2025, the company will introduce a new assortment, following extensive supplier visits and product testing. Additionally, a sous vide cooking system will be implemented to enhance the quality of the dishes. Plans are also underway to establish a third distribution location, recognising the vast potential of Lampung’s market.

Innovation continues to drive the company’s strategy. The launch of cargo bike sales will bring fresh meals directly to customers’ doorsteps and enhanced digital marketing efforts will ensure greater reach and engagement. Furthermore, a strategic partnership with Gojek, an Indonesian on-demand multi-service platform for distribution will generate additional employment opportunities, amplifying Ladas’ social impact.